Some books are undeservedly forgotten; none are undeservedly remembered.
[W. H. Auden]

Friday, June 27, 2008

Get Smartpen!

An advertisement on Facebook offered a new product today. The photo shows a college-aged kid asleep in class. The caption says "CAN'T STAY AWAKE?" while the blurb beneath it reads, "NOT A PROBLEM. THE PULSE SMARTPEN RECORDS AND LINKS WHAT YOU HEAR TO YOUR NOTES, SO YOU NEVER MISS A WORD IN CLASS. GET ONE NOW."

The pen could be useful, particularly as a journalist (it's easier to transport than a tape recorder or laptop), but the headline "CAN'T STAY AWAKE?" makes me laugh: Sleep through class and listen to the lecture at your own convenience and pace! Don't worry about getting more sleep or paying attention, technology will solve everything! Typical advertisement, offering to conveniently mask the symptoms instead of cure the illness.

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